Monday, June 20, 2016

A few words about Microsoft LinkedIn deal

"Who owns the information, he owns the world"

Although, this phrase was said 200 hundred years ago, it doesn't lose its actuality.

I've heard many positive and skeptical opinions about the Microsoft and LinkiedIn deal. I would say ratio is 50/50. The skeptics call this deal another Microsoft failure and I can not agree with it. See the history of last few years acquisitions, the giants buying information sources. Skype, Instagram, Whatsup they are all about huge personal data source. Now its corporate and business info turn. Who is taking control on this kind of data is a winner.

LinkedIn stores huge amount of data about companies, employees, freelancers and job postings. But the real "gem" is business relations information. Owning such information, with little effort and AI help, you can identify the clients, suppliers, partners and so on. This is priceless information if you know how to use it. For example you can simply market it. Microsoft have always being champions in marketing.

I can not think about any advantage for LinkedIn users at the moment, except of integration in Office suite. Will see in next couple of years, what direction does it move.

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